Overview
Since it opened 2005, Farley's Pizzeria has served its customers a variety of options from pizzas, to calzones, to wings, and beyond. Throughout that time, the restaurant has kept the same logo and branding but has not established a strong brand identity. I developed a rebrand that presents Farley's with a unique and distinguishable identity.
Farley's Pizzeria character ensemble poster.
Group of people eat pizza in a restaurant booth.
Group of people eat pizza at a table.
A cook stands in a pizza line kitchen.
Farley's is your local, friendly pizzeria where you can make your order the way you want it.
Farley's Pizzeria primary logo animation.
Farley's Pizzeria brandmark animation.
Farley's primary logo color variant 1.
Farley's primary logo color variant 2.
Farley's primary logo color variant 3.
Farley's brandmark red variant.
Farley's brandmark yellow variant.
Farley's brandmark green variant.
Farley's brandmark red inverted variant.
Farley's brandmark yellow inverted variant.
Farley's brandmark green inverted variant.
Farley's square icon variant 1.
Farley's square icon variant 2.
Farley's circle icon variant 1.
Farley's circle icon variant 2.
T-shirt mockup of Farley's primary logo.
Mockup of Farley's icon on mobile phone home screen.
Farley's brandmark mockup on red hat.
Farley's brandmark mockup on green hat.
Farley's brandmark mockup on yellow hat.
Cal - Farley's calzone character.
Ian - Farley's onion character.
Ken - Farley's chicken character.
Oliver- Farley's olive character.
Pepper - Farley's pepper character.
Rony - Farley's pepperoni character.
Sally - Farley's salad character.
Tom - Farley's tomato character.
Animation of Farley's character.
Animation of Farley's salad character.
Animated type reading pick a flavor.
Animation of Farley's calzone character.
Animation of Farley's pepperoni character.
Animation of Farley's onion character.
Animation of Farley's olive character.
Animation of Farley's chicken character.
Animation of Farley's tomato character.
Animation of Farley's pepper character.
Farley's Pizzeria front side menu mockup.
Farley's Pizzeria back side menu mockup.
Calzone illustration.
Chicken illustration.
Green pepper illustration.
Olive illustration.
Onion slice illustration.
Whole onion illustration.
Pepperoni illustration.
Pizza slice illustration.
Whole pizza illustration.
Red pepper illustration.
Salad illustration.
Tomato illustration.
Yellow pepper illustration.
Mockup of paper cup with printed design.
Mockup of two posters at a restaurant table.
Mockup of pizza box with printed design.
Decorative pattern variant 1 of various written foods and ingredients.
Decorative pattern variant 2 of various written foods and ingredients.
Mockup of envelope branded with Farley's character and illustrations.
Mockup of envelope branded with Farley's pattern.
Letterhead branded with Farley's logo and pattern.
Farley's business card front side.
