Overview
The brief was to create a unique and enticing identity for Doughlicious, an edible cookie dough seller. The flavors are named after the cardinal sins and the brand voice embraces pleasure and indulgence.
Cookie dough jar on pink background.
Cookie dough jar on blue background.
Cookie dough jar on violet background.
Three cookie dough jars aligned together side by side.
Doughlicious cookie dough is so good that it's difficult to resist.
Open pink cookie dough jar filled with dough.
Open blue cookie dough jar filled with dough.
Open violet cookie dough jar filled with dough.
Pink cookie dough jar with illustrated label.
Blue cookie dough jar with illustrated label.
Violet cookie dough jar with illustrated label.
Cookie dough label with illustration of pink cartoon demon.
Cookie dough label with illustration of blue cartoon demon.
Cookie dough label with illustration of violet cartoon demon.
Lid label of lemon raspberry flavor.
Lid label of snickerdoodle flavor.
Lid label of cherry chocolate flavor.
Illustrated profile of cartoon demon Pride.
Illustrated profile of cartoon demon Gluttony.
Illustrated profile of cartoon demon Lust.
Animated image promoting lemon raspberry cookie dough.
Animated image promoting snickerdoodle cookie dough.
Animated image promoting cherry chocolate cookie dough.
Icon of letter o with pupil and devil horns.
Icon of smiling demon face with devil horns.
Icon of smiling cartoon face
Icon of smiling cartoon face with angled eyes.
Icon of devil tail.
Mockup of Instagram social media profile.
