Overview
Catalyst Capital Partners is a real estate investment firm that develops a variety of real estate properties across the Carolinas. Their brand identity is based on connection, transformation, and positive reaction. I animated the firm's logo to represent those ideas.
Animated logo on white background.
Animated logo on a dark background.
Transformation and reaction were the ideas I wanted to represent through the animation. The brandmark consists of geometric shapes in a grid formation. The individual shapes appear sequentially. As the shapes appear, the previous shapes move and rearrange to make room for the next shape. The shapes react to one another as they transform into the entire brandmark, thus establishing a sense of connection between them.
The letters of the wordmark reveal themselves with a square that resembles the animation of squares in brandmark. Afterwards, the letters settle into place from their initial offset position.
I created additional motion assets to expand the visual language of the brand. A cube animation transforms the flat geometry of the brandmark into a three-dimensional perspective. The shapes in animated pattern move in a wave-like manner as though they are reacting to energy moving through them.
Catalyst considered creating a series of educational video content for people with interest in commercial real estate. I delivered their request for an animated opening to introduce the series.
