Arthur Elliott is a full-service advertisement & marketing agency with an ongoing business partnership with NAPA Auto Parts. My assignment was to design a series of animations to highlight the service Arthur Elliott provides to NAPA. There are four animations each featuring a separate project the AE team wanted to showcase to NAPA store owners.

• NAPA Brake Booklet Catalogue

• Filter Sales Kits

• Product Positioning

• Operational Excellence

Overview

The objective was generate new business by marketing AE's services and capabilities to NAPA departments outside of the agency's current business.

Animations

A series of short animated videos delivered frequently will keep stakeholders aware of Arthur Elliott's service

NAPA Brake Catalogue

Arthur Elliott provided editorial design service to NAPA. The project was to redesign a brake catalogue containing prices and technical specifications. The animation shows a comparison of the old and new catalogue with the new booklet improving the page layout and matching brand guidelines.

Filter Sales Kit

Arthur Elliott designed, assembled, packaged, and shipped a kit of filter sales material. The animation explains how AE completed the task in time to meet the promotional period for the sale.

Product Positioning

Arthur Elliott designs flyers, booklets, posters, spec sheets, etc. for NAPA. The animation showcases the various designs AE produces to sell NAPA product.

Operational Excellence

Arthur Elliott designed a supply chain operation manual for NAPA Auto Parts. The animation showcases the solution that the manual provided for NAPA's long-form and complex copywriting challenge.

Software

Skills

Motion Design

Storyboarding